Twenty years ago, your sphere of influence was probably limited to the people you knew personally, and perhaps some who knew them. Most people didn’t create waves much further than that in their circle of family, friends and business Now:
- Its much easier to talk to people all over the world, but
- its also much harder to be heard above the noise
- Messages on Twitter, Facebook and other ‘broadcast’ sites are quickly overlaid with new ideas, but
- profiles and facts about you are on the internet forever
- Its easy to hit the ‘send’ button and spread your ideas and your messages, but
- each idea has so much more capacity to help or harm your reputation.
Seth Godin’s post about person brand tells three powerful stories illustrating why we should care about everything that’s ever written about us online. Your reputation is your most valuable asset – protecting it should be a priority.
So here’s a challenge for you – have you ever typed your name into Google and done a search on yourself? What does your online personal brand look like? What does the world read about you? Hopefully there are no disruptions or dents in your image. But if there are, what are you going to do about it?