Turning blue

I rather like the concept introduced in Kevin Roberts’ blog to day: KR Connect: Stella‚Äôs World: From Green to True Blue.

I love the positive take on looking after the environment. Looking for opportunities and possibilities is really powerful. After all, who knows what great technology will come out of the drive for sustainable energy supplies, the need to control global warming, or any of the other challenges created by population explosion on the limited resource of one planet.

The message of personal accountability is also very clear. The more people ask, “What can I do?” the better we’ll make progress towards having an environment that doesn’t degrade in direct relation to its use by human beings.