Reality TV’s Lovemark?

An interesting extension to my last post came in the form of the item written by Saatchi & Saatchi CEO and author of Lovemarks, Kevin Roberts, on his blog – about Growing Love.

He writes about a concept being developed by Dr Robert Epstein, former Psychology Today editor, who wants to build a reality TV show showing people making an effort to treat each other with respect in order to build love in their relationship. He’s based the idea on arranged marriages where despite the lack of love at the start, quite often the initial ceremonial bond grows into one of real love and respect.

In my book, the key to good relations in the workplace as well as at home is in that word, “respect”. And that’s exactly the element that’s absent in Dragon’s Den, and even more so in The Apprentice.